Men don’t want elegance and finesse. They don’t want glittering diamonds and pristine crystals. For men, jewellery has to make a statement. Heavy chains, silver dog tags, suave cufflinks that let everyone know just how stylish he is. We’re not talking gangster bling; gold chain upon gold chain, garish gold medallion, gaudy, gold sovereign rings – that’s so 2000. Think James Bond in Casino Royale, Bruce Wayne in Batman, Edward Lewis in Pretty Woman. What’s the connection? They are rich, handsome and powerful. That’s what every man with a bit of ambition aspires to be and there are few things you can do to help you steer your imaginary Aston Martin in that direction. You don’t have to be using £50 notes to light your Cuban cigar; you just have to know how to recognise a bargain. Jewellery doesn’t have to be expensive if you know exactly what you’re looking for. It can be so simple.